What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better than those that don’t. Consumers love stories. We especially like underdog stories. The little guy […]
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Custom Trucks is one of my favorite Ad4! clients. They have everything a boy could want: trucks, truck stuff, big dogs, and The Pickup Truck Girls. What’s not to like? But why does Custom Trucks like Ad4!? Turns out there are several reasons: time, expertise, and trust. Ad4! Does several different activities for Custom Trucks.
It’s not often that we open the curtain to reveal the Wizard. But as we focus on brand and brand development we thought it would be interesting and revealing to talk about how we get to the end. In other words, the process. We’re going to pull back the curtain with one of our favorite
Focus Physiotherapy: A Brand Study Read More »
There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of our questions before it all over. As I think about the branding process and some
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Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics of interest to those in North Alabama and the entire state. Guerrilla Politics airs on
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Ad4! announces that we have formed a strategic alliance with Huntsville auction and real estate company, Fowler Auction. “We are excited that we are going to work for such a reputable company. Mickey Fowler and his team are amazing people”, states Founder & Chief Strategist, Felica Sparks. “This partnership represents a real opportunity for the
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A tagline is a short description that is created to leave a lasting effect during a short encounter and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your current and potential customers what sets your business apart from your competitors. It also states
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You should keep an eye on what’s coming next so you can stay ahead of the competition. Effective marketing requires a regular knowledge of upcoming trends. Here are 4 marketing tips to help keep your business successful in 2017. 1. Blog Over the past few years, blogging is a trend that nearly every
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In last week’s blog we talked about 4 tips to help small businesses and startups compete with the big companies. One of those tips was getting online reviews and in this blog we will give you some tips on how to encourage those reviews. Check it out! If you have ever used Yelp, you know
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Having a content strategy can turn insights and information into stories that genuinely connect with your audience. The 3 Objectives of Content Marketing for brands are: 1.) Advance brand’s awareness and visibility 2.) Obtain customers and create leads 3.) Amplify significance and influence An Ad Age content marketing study stated that “more than of
