The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? Where can you reach your target market? Step Two: Advertising Analysis What results do […]
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Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools. Broadcast Television. ACNielsen is the major research company for broadcast television audience measurement. It assembles a “representative” sample of viewers and asks them to keep a
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There’s No One Right Answer Which is a better advertising buy: radio or television? How many times should an ad appear in the newspaper? How long should an advertising campaign last? These are questions marketers must ask. Unfortunately, there is no one right answer. What Are Marketers to Do? Placing advertising buys has become such
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Advertising your business is more than selecting a network or radio station that you like. Actually, that’s not where you start at all. Successful advertising campaigns start with research. I know, that’s not what you wanted to hear! At the 50,000 foot level, buying media to advertise your business seems pretty simple. Find the outlet
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What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better than those that don’t. Consumers love stories. We especially like underdog stories. The little guy
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Custom Trucks is one of my favorite Ad4! clients. They have everything a boy could want: trucks, truck stuff, big dogs, and The Pickup Truck Girls. What’s not to like? But why does Custom Trucks like Ad4!? Turns out there are several reasons: time, expertise, and trust. Ad4! Does several different activities for Custom Trucks.
It’s not often that we open the curtain to reveal the Wizard. But as we focus on brand and brand development we thought it would be interesting and revealing to talk about how we get to the end. In other words, the process. We’re going to pull back the curtain with one of our favorite
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There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of our questions before it all over. As I think about the branding process and some
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Long-time talk radio host Dale Jackson has launched a TV show, Guerrilla Politics. Co-staring political analyst, Dr. Waymon Burke from Calhoun Community College. The show format, loosely based on the ESPN Pardon the Interruption show, features lively discussion on topics of interest to those in North Alabama and the entire state. Guerrilla Politics airs on
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Ad4! announces that we have formed a strategic alliance with Huntsville auction and real estate company, Fowler Auction. “We are excited that we are going to work for such a reputable company. Mickey Fowler and his team are amazing people”, states Founder & Chief Strategist, Felica Sparks. “This partnership represents a real opportunity for the
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