Red Pencil Blog

Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals. […]

Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing

This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into practice is the key to the marketing plan. If you don’t actually do something, nothing

This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts you in front of customers, competitors, other local business owners and employees and individuals who

This week we will look into PR Campaigns. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Public Relations While public relations has a different meaning in a large corporate setting, the small business can use many free methods to get their

The action plan step is the tactical or implementation phase for putting your strategy into practice. The action plan phase of your plan could have dozens of different tactics for promoting and advertising your products or company. The specific tactics you choose will depend on your specific situation, budget, goals and timeframe. We’ll cover some

This week we will look into Promotion Goals. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Promotion Goals Marketing plans don’t have to be complicated, but they do need to be well thought out. Identifying where you want to be or what

This week we will look into Product or Service. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Product or Service What is your product or service? You should be able to define your product in terms of what it does for the

This week we will look into Brand. Here is the marketing strategy template again, for your reference. Marketing Strategy Unique Sales Proposition Brand Product or Service Promotion Goals Brand What’s your brand? We used to think of BRAND as a logo or group of stylized words and colors. Clever marketers even dream up fanciful words