Over the course of a brand audit, we’ll take a look at your current branding, which includes your Brand Promise, among other qualities. First you might ask yourself, “What is a Brand Promise?” A brand promise is an idea that is expressed to go beyond the normal benefits that have succeeded in the past […]
Brand Promise: What & Why Read More »
The following strategies are based on research created to assist with the success of small businesses in 2017. If you have questions, feel free to contact us and let Ad4! make 2017 your best year yet! Mobile Mobile has overtaken desktop in usage and search over the past couple years. Because of this, there was a
Strategies for Success in 2017 Read More »
Over the course of a brand audit, we’ll take a look at your current branding, which includes your Brand Image, among other qualities. Brand image is more than just a logo that identifies your business, product or service. It is a combination of the connections consumers make based on every interaction they have with your business. Most small
Is your Brand Working? What does the local public think about your Brand? Audited your business books lately? How does your Brand stack up to the competition? Brandwatch.com defines a brand audit as a detailed analysis that shows how your brand is currently performing compared to its stated goals, and then to look at
Why a Brand Audit? Read More »
You work hard to create the right content that will best explain the importance of your business or product. But, there is a problem, no one is reading, no comments, no tweets, no sharing, nothing. This makes you wonder if creating new content is worth all the work. However, it might be as simple as
Get More People to Read Your Content Read More »
Great content deserves great social media strategies. Ad4!’s social media strategies effectively amplify any marketing campaign. Achieve the best results by creating a social media plan that you can follow and adjust. Your social media plan will allow you to engage with your existing audience, attract new people, drive more traffic, and reach your marketing goals.
Creating a Great Social Media Strategy Read More »
Deciding how to best market your business can be a struggle- not because marketing itself is hard, but because there are a number of components to consider. It can be time consuming, and many times, your attention and focus are needed elsewhere. So, what do you do? Creating a marketing department can consist of a number
Reasons to Outsource Your Marketing Read More »
Joshua Welker is now the Account Executive for Ad4!, and his efforts are focused on Creative Strategy, Brand Development, and Account Management for our clients. He is also heavily involved in producing and directing video and visual content. Even though Joshua is a proud Huntsville native, he has been gone the last 17 years traveling
Q&A: Joshua Welker Read More »
Every business focuses on ROI- not just their return on invested money, but invested time as well. In today’s Red Pencil Blog, we will be informing you about the different metrics used in measuring email campaign effectiveness and if you are receiving the ROI you desire. Bounce Rate When an email is sent, but cannot
Measuring Email Campaign Effectiveness Read More »
Let’s start by explaining what PPC means. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, giving it the name “pay-per-click (PPC) advertising”. Google AdWords is most popular form of PPC advertising and is normally what people think when they hear the term “paid search”. Paid searches focus
Facebook PPC vs. Google PPC: Which Should You Be Using? Read More »
