In the ever-evolving world of marketing, traditional media outlets like radio and local news still hold significant power. However, today’s landscape also includes their modern counterparts—podcasts, streaming services, and live social media broadcasts. As a small business owner, leveraging these platforms can set you apart from the competition and connect you with your community. Traditional […]
Maximizing Your Media Outreach in 2024 Read More »
When was the last time you wrote a letter, stuffed it in an envelope, and stuck it in your mailbox? That tedious task is virtually extinct thanks to texts, emails, and instant messaging. Do you still get a paper bill for your utilities and credit cards, and write a check for payment? Probably not since
Are Brochures, Flyers, and Handouts Still Relevant in the Digital Age? Read More »
The latest marketing statistics prove what you’ve probably already realized — if you want to sell your product or service, you need video. But shooting a video people want to watch requires a massive budget, technical skills, and expensive equipment, right? Wrong! Chances are the equipment you need to create eye-catching video is something you’ve
Shoot Video Like a Pro Read More »
Once upon a time the land was filled with only one method of marketing. At first, it was good, and people were happy. Posters on lampposts informed them of exciting events about which they otherwise might not have learned. Newspaper ads announced must-have products and life-changing services. The postal service delivered catalogs full of every
Inbound Marketing vs. Account-Based Marketing: Should You Choose Just One? Read More »
If you’re reading this post, you probably understand the importance of adding blog content to your company’s website. A blog can help you establish yourself as the one-and-only wizard of whatever it is you do, help you get found online, and give you an excuse to keep in touch with your customers (whom you’ve magically
Blogging for Business Owners 101 Read More »
Press releases are funny things. You’re running a business or having an event, and you want to make sure the world knows about it, right? Many times, sending out a press release to folks in the media is exactly the right thing to do. You call them to follow up, keep your positive relationship in
Interactive Press Releases Read More »
Creating a marketing plan can be a simple exercise if you follow the plan. Do your research to understand your industry, market segments, competition, and customers. With a critical eye, review your own company’s pros and cons. Plan your strategy by identifying your unique sales proposition, brand, product pricing and distribution channels, and promotional goals.
Marketing Plan Template: Summary Read More »
Monitor Not to be forgotten is the last step, monitoring. It is just as important as the other steps, but frequently never happens. You’ve researched and planned and devised and scheduled and now you’re tired and just want to get to work. Your tactic takes place and start thinking about the next one without analyzing
Marketing Plan Template: Monitor Read More »
This week we will look into Putting it to Work. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work The Action Plan Putting these various tactics into practice is the key to the marketing plan. If you don’t actually do something, nothing
Marketing Plan Template: Action Plan Part 4 Read More »
This week we will look into Networking. Here is the action plan template again, for your reference. Action Plan Advertising & Promotion PR Campaigns Networking Putting it to Work Networking Networking is a free or low-cost promotion strategy that puts you in front of customers, competitors, other local business owners and employees and individuals who
Marketing Plan Template: Action Plan Part 3 Read More »
