Audio Branding is a crucial tool in our strategic arsenal, right up there with Visual Branding. If you don’t already employ Audio Branding as a component of your brand strategy, you are losing a valuable consumer touchpoint! Audio Branding Strategy can be defined as the discipline of using some unique proprietary sound and/or music to […]
Does Your Audio Brand Command Attention? Read More »
Ad4! recently completed rebranding and a new website for Limestone County, Alabama. Community Branding is one of our specialties. This was an especially fun project. We love meeting in Athens, home of the Limestone County government. It’s a beautiful and historic area with lots of nice restaurants. But even more than the scenery and food,
Community Branding for Limestone County Read More »
Do you know about sonic logos? Of course you do. Maybe you don’t know them by name, but you’re familiar with the concept. Here is the “Intel Inside” sonic logo: Oh yeah, now we remember Sonic Logos. What could a sonic logo do for your business? A sonic logo or sound branding, helps associate your
Or How to Make a Radio Commercial with The Pickup Truck Girls Special Thanks to Ad4! clients Custom Trucks Making radio and TV commercials that effectively tell your story is difficult. The Pickup Truck Girls from Custom Trucks on Research Park Blvd in Huntsville let Ad4! come into the studio with them as they worked
Anatomy of a Radio Spot Read More »
What’s your story? If you aren’t telling a compelling story about your brand, someone else is probably telling a crummy story about your brand. Marketing is no longer about the stuff that you make, but about the stories that you tell. -Seth Godin At Ad4!, we call telling your story your Red Pencil. In a
Telling Your Brand Story Read More »
Ad4! is a strong advocate of community organizations. We each have our organizations of which we are passionate and donate time and energy. My passion is for the American Cancer Society. It’s an obvious choice since I have cancer, but it’s my passion for another reason. No other medical condition effects people across the board
Real Men Wear Pink and Fight Breast Cancer Read More »
Sure, brie on crackers, pork roast and a sweet moscato says “Thank you,” but the way we really show you we care is in our strategies, in our proposals, in our excellent media buys. An Ad4! Group get-together is just the icing on the cake! We care about you as a person. We care about
Red Pencil Affair! Read More »
I will be documenting my experience with chemo, at the request of my Ad4! friends, for all to see. I’ll post a follow-up here from time to time. I first knew I had cancer in the spring of 2011. I won’t bore you with the whole story today, but a few doctor visits, a biopsy,
Day #1: An introduction to chemo! Read More »
It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique
Social Media: From Persuasion to Engagement Read More »
I have been involved with the Boy Scouts for many years. While I’m not currently doing any scouting, I was a Cub Scout, Webelo and Boy Scout as a kid. As an adult, I was an adult volunteer, Assistant Scoutmaster of a Troop in Ohio and started a Cub Scout pack in Georgia. One of
What Marketers Can Learn From ‘The Boy Scout Motto’ Read More »
