Do you know about sonic logos? Of course you do. Maybe you don’t know them by name, but you’re familiar with the concept. Here is the “Intel Inside” sonic logo: Oh yeah, now we remember Sonic Logos. What could a sonic logo do for your business? A sonic logo or sound branding, helps associate your […]
Or How to Make a Radio Commercial with The Pickup Truck Girls Special Thanks to Ad4! clients Custom Trucks Making radio and TV commercials that effectively tell your story is difficult. The Pickup Truck Girls from Custom Trucks on Research Park Blvd in Huntsville let Ad4! come into the studio with them as they worked
Anatomy of a Radio Spot Read More »
What’s your story? If you aren’t telling a compelling story about your brand, someone else is probably telling a crummy story about your brand. Marketing is no longer about the stuff that you make, but about the stories that you tell. -Seth Godin At Ad4!, we call telling your story your Red Pencil. In a
Telling Your Brand Story Read More »
Ad4! is a strong advocate of community organizations. We each have our organizations of which we are passionate and donate time and energy. My passion is for the American Cancer Society. It’s an obvious choice since I have cancer, but it’s my passion for another reason. No other medical condition effects people across the board
Real Men Wear Pink and Fight Breast Cancer Read More »
Sure, brie on crackers, pork roast and a sweet moscato says “Thank you,” but the way we really show you we care is in our strategies, in our proposals, in our excellent media buys. An Ad4! Group get-together is just the icing on the cake! We care about you as a person. We care about
Red Pencil Affair! Read More »
I will be documenting my experience with chemo, at the request of my Ad4! friends, for all to see. I’ll post a follow-up here from time to time. I first knew I had cancer in the spring of 2011. I won’t bore you with the whole story today, but a few doctor visits, a biopsy,
Day #1: An introduction to chemo! Read More »
It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique
Social Media: From Persuasion to Engagement Read More »
I have been involved with the Boy Scouts for many years. While I’m not currently doing any scouting, I was a Cub Scout, Webelo and Boy Scout as a kid. As an adult, I was an adult volunteer, Assistant Scoutmaster of a Troop in Ohio and started a Cub Scout pack in Georgia. One of
What Marketers Can Learn From ‘The Boy Scout Motto’ Read More »
Networking is one of the activities that all business people have to do from time-to-time. Whether you attend a Chamber of Commerce ‘After Hours’ event, a speed dating lunch, or you actually meet someone new on an elevator, networking is key new business development in most industries. I am continually astonished by the numbers of
Quit Selling: Networking for Introverts Read More »
Well, we had the best time supporting three incredible hospitality and tourism businesses yesterday at the Triple Ribbon Cutting of Madison County Shuttle, My Memorable Event, and Windham Travel and Leisure. It’s so good to see incredible cross-industrial partnerships and friendships forming here in the Huntsville, Madison market. Never have I experienced such a camaraderie
Triple Ribbon Cutting Read More »
