Fun fact: The average elevator ride lasts about 118 seconds. Why does this matter? Imagine this scenario… You step onto an elevator and there, right there just inches away from you, is the CEO you’ve been trying to get in front of for months but could never quite connect with. He will be trapped in […]
Pitch Perfect: Mastering the Art of the Elevator Pitch (Part 1) Read More »
How would you describe your organization’s brand? Is it the tagline you created when you opened your very first location? The logo that’s emblazoned on your fleet of vehicles? Or maybe you believe it’s simply your business name. In a way, none of these answers are wrong. However, they’re not exactly correct, either, because your
Does Your Business Really Have a Brand? Read More »
You don’t need a time machine to see how running a business has changed in just the last 40 years. New productivity methodologies have appeared (Six Sigma, lean manufacturing, total quality management, etc.). Advertising has evolved (social, digital, mobile, etc.). Computers and emerging technologies have completely upended the way everything is done, from communications to
The Consultant-Leader Relationship Read More »
Here’s a question for you small to medium-sized business owners: Have you ever seriously considered hiring a business consultant? If your answer is no, I’ll bet I can guess at least some of your objections: They’re too expensive We can solve our own problems in time I could just hire another employee with that expertise
5 Exceptional Reasons to Hire a Business Consultant Read More »
The latest marketing statistics prove what you’ve probably already realized — if you want to sell your product or service, you need video. But shooting a video people want to watch requires a massive budget, technical skills, and expensive equipment, right? Wrong! Chances are the equipment you need to create eye-catching video is something you’ve
Shoot Video Like a Pro Read More »
HUNTSVILLE, AL July 2020- Ad4! Group, a local advertising and marketing agency, is proud to announce the addition Hollie Beaver as Partner. Hollie has been a part of the Ad4! Group team for four years as the Director of Content but will now rise to the level of Partner to help continue the company’s growth. The
Local Advertising Agency Announces New Partner Hollie Beaver Read More »
Video is having a moment. Zoom sessions have replaced conference calls. Musicians get their big breaks on TikTok instead of over the radio airwaves. And more screens are streaming YouTube videos than network programming. No matter what product or service you offer or who you offer it to, it’s highly probable that your target audience
5 Things to Know About Video Read More »
The internet is essential for businesses to attract new business and promote your products and services. This session focuses on marketing websites to maximize results – helping companies drive more traffic to their websites, generate more leads, and convert more of those leads into sales. Join Ad4! Group on Tuesday, March 9th, 2021 from 11:00AM-12:30PM
Is Your Website an Effective Sales Tool? Read More »
The first and most crucial step of a successful marketing strategy is to develop a deep understanding of your target audience. In a recent post we described the process of building a customer persona — an exercise through which you create a thorough description of the kind of person who is most likely to buy
How to Use Customer Personas Read More »
You’ve got a great product. And you’ve created some amazing content to tell everyone how great it is. So, you post that amazing content about your great product to the most popular social media channels. And wait. And … nothing happens. Minimal engagement, no new contact submissions, and no bump in sales. What the heck?
Are you truly speaking to your desired audiences? Read More »
