When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments: […]
Marketing Plan Template: Definitions Read More »
A tagline is a short description that is created to leave a lasting effect during a short encounter and will summarize the overall benefits of a business. However, creating a memorable tagline can be challenging. Your tagline is supposed to communicate to your current and potential customers what sets your business apart from your competitors. It also states
4 Tips for Creating a Tagline Read More »
How do you brand your company in 3 seconds without saying a single word? Very simply. Employ an effective Sonic Logo! Your Sonic Logo is a major component of your company’s overall Audio Brand, and having the RIGHT Sonic Logo can push your Brand Promise and Unique Selling Proposition to the forefront. But how do we
How To Effectively Brand Your Company In 3 Seconds! Read More »
Ever see a TV commercial where the speaking voice just turns you off? That jarring voice makes the product seem unappealing, right? As the consumer, it’s not a big deal; but as a business owner, you’ll quickly learn that having a bad voice-over can seriously damage the effectiveness of your ad. When the person that
Who Speaks For Your Company? Read More »
Or How to Make a Radio Commercial with The Pickup Truck Girls Special Thanks to Ad4! clients Custom Trucks Making radio and TV commercials that effectively tell your story is difficult. The Pickup Truck Girls from Custom Trucks on Research Park Blvd in Huntsville let Ad4! come into the studio with them as they worked
Anatomy of a Radio Spot Read More »
Well, we had the best time supporting three incredible hospitality and tourism businesses yesterday at the Triple Ribbon Cutting of Madison County Shuttle, My Memorable Event, and Windham Travel and Leisure. It’s so good to see incredible cross-industrial partnerships and friendships forming here in the Huntsville, Madison market. Never have I experienced such a camaraderie
Triple Ribbon Cutting Read More »
A virtual office is an office without the boss. That’s the simple description that I learned from Kellie Andrews the CEO and Founder of The Huntsville Hub, a virtual office in the area. Many people are new to the concept of a virtual office so I asked her to explain it to me as If she
Virtual Office Nurtures Small Business in Huntsville Read More »
Becoming a skilled artisan who onlookers admire and fans try to emulate is not always… well, a dream. Without the right plan, managing your own fine art business can look more like a nightmare. Julie Gill the stained glass artisan behind Big Glass Art says that you have to play nice with others and be tied to a strategic
8 Myths about Working as a Fine Glass Artist Read More »
Roger Nunamann waited 10 years for someone to start a shuttle route between the Nashville airport and Huntsville. When it was clear that a shuttle business was not going to happen he decided he would do it himself. A commercial pilot originally from New York, Nunamann saw the need for a shuttle when relatives and
Small Business Spotlight: Madison County Shuttle Read More »
