Deciding how to best market your business can be a struggle- not because marketing itself is hard, but because there are a number of components to consider. It can be time consuming, and many times, your attention and focus are needed elsewhere. So, what do you do? Creating a marketing department can consist of a number […]
Reasons to Outsource Your Marketing Read More »
Joshua Welker is now the Account Executive for Ad4!, and his efforts are focused on Creative Strategy, Brand Development, and Account Management for our clients. He is also heavily involved in producing and directing video and visual content. Even though Joshua is a proud Huntsville native, he has been gone the last 17 years traveling
Q&A: Joshua Welker Read More »
Every business focuses on ROI- not just their return on invested money, but invested time as well. In today’s Red Pencil Blog, we will be informing you about the different metrics used in measuring email campaign effectiveness and if you are receiving the ROI you desire. Bounce Rate When an email is sent, but cannot
Measuring Email Campaign Effectiveness Read More »
Let’s start by explaining what PPC means. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, giving it the name “pay-per-click (PPC) advertising”. Google AdWords is most popular form of PPC advertising and is normally what people think when they hear the term “paid search”. Paid searches focus
Facebook PPC vs. Google PPC: Which Should You Be Using? Read More »
There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web
Building a Website with Your Customer In Mind Read More »
How do you brand your company in 3 seconds without saying a single word? Very simply. Employ an effective Sonic Logo! Your Sonic Logo is a major component of your company’s overall Audio Brand, and having the RIGHT Sonic Logo can push your Brand Promise and Unique Selling Proposition to the forefront. But how do we
How To Effectively Brand Your Company In 3 Seconds! Read More »
So, you have your brand and are ready to line up customers and clients. The website is up and running and a marketing strategy is ready for you. However, there is one more crucial element to help reel in the next business opportunity. Content. It’s the lifeblood of marketing. Or, rather, one definition of content refers to
Are You Content With Your Content? Read More »
Budd McLaughlin has written for some of Huntsville’s most iconic newsrooms over the last 35 years and is now a regular contributor to Ad4!’s Red Pencil Blog. Originally from Pennsville, N.J., Budd first made an appearance in Alabama when he enrolled in Auburn University. As one of Auburn’s first journalism graduates, he then began his
Q&A: Budd McLaughlin Read More »
Ever see a TV commercial where the speaking voice just turns you off? That jarring voice makes the product seem unappealing, right? As the consumer, it’s not a big deal; but as a business owner, you’ll quickly learn that having a bad voice-over can seriously damage the effectiveness of your ad. When the person that
Who Speaks For Your Company? Read More »
Last year, when Blue Bell Ice Cream was linked to 10 food-borne infections, including three deaths, the beloved ice cream company faced a public relations disaster. It was bad enough that Blue Bell’s products were recalled and swept off the shelves of stores across the country. But the brand also suffered because of the company’s
Is Your Business Prepared for a PR Crisis? Read More »
