As business owners, we are constantly learning. Technology advances, consumers change their minds, and our businesses depend on digital outlets to get our customers’ attention. Research is the key to staying relevant to customers. So today, we’re going to scratch the surface of advanced search by revealing 4 Google search tips I actually use on a daily […]
4 Google Search Tips I Actually Use Read More »
Maybe you know that providing useful, informative content is vital to marketing your small business. But actually producing, delivering and promoting that content—week after week—can be challenging. Just because you post an article or a video on your site doesn’t mean your potential customers will actually engage with your content or turn into loyal clients.
5 Ways to Create Content That Will Stick With Your Audience Read More »
If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the
Make Your Business More Competitive with Convenience Read More »
In last week’s blog we talked about 4 tips to help small businesses and startups compete with the big companies. One of those tips was getting online reviews and in this blog we will give you some tips on how to encourage those reviews. Check it out! If you have ever used Yelp, you know
4 Tips for Encouraging Online Reviews and Ratings Read More »
The following strategies are based on research created to assist with the success of small businesses in 2017. If you have questions, feel free to contact us and let Ad4! make 2017 your best year yet! Mobile Mobile has overtaken desktop in usage and search over the past couple years. Because of this, there was a
Strategies for Success in 2017 Read More »
You work hard to create the right content that will best explain the importance of your business or product. But, there is a problem, no one is reading, no comments, no tweets, no sharing, nothing. This makes you wonder if creating new content is worth all the work. However, it might be as simple as
Get More People to Read Your Content Read More »
Every business focuses on ROI- not just their return on invested money, but invested time as well. In today’s Red Pencil Blog, we will be informing you about the different metrics used in measuring email campaign effectiveness and if you are receiving the ROI you desire. Bounce Rate When an email is sent, but cannot
Measuring Email Campaign Effectiveness Read More »
Let’s start by explaining what PPC means. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, giving it the name “pay-per-click (PPC) advertising”. Google AdWords is most popular form of PPC advertising and is normally what people think when they hear the term “paid search”. Paid searches focus
Facebook PPC vs. Google PPC: Which Should You Be Using? Read More »
There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web
Building a Website with Your Customer In Mind Read More »
When was the last time you went to a one-day work conference and saw someone give a legitimate spit-take in response to a speaker? Let’s just say, marketing professionals from the North Alabama region gathered, and it was nothing short of a marketing heyday. I could talk for days (and there will be a post or two) on
Live Tweets From #StrategyHSV Read More »
