In order to identify and understand your market, segments, competition, distribution channels and customers, you’re going to have to do some research. Even a seasoned industry pro will start by doing some research. Where will you get the information that you need? There are many sources of information and in the age of the Internet, […]
Marketing Plan Template: Market Research Read More »
When developing a marketing plan it is important to know the lingo so a few definitions may be in order. The following terms are used to describe markets, functions, and tools used in the marketing area. Market Analysis: This is a brief restatement of the market conditions, trends and major opportunities and threats. Market Segments:
Marketing Plan Template: Definitions Read More »
Your customers’ insight into your business is worth money. It’s worth a lot of money when it comes down to it. Why? Because your customers have buying power: the kind of power that keeps your lights on. And they have already gone through the ups and downs of a buying decision. Some of them even
What A Free Survey Can Do For Your Business Read More »
Researchers suggest that we see a million brand images a year. When you’re walking around the mall shopping, in the grocery store, stopping for gas at the convenience store, and even in your home. Brand images are ubiquitous. So much so that we tend to ignore them. This situation puts brand marketers in a difficult
Use Sound to Enhance Your Brand Read More »
If you’re using content to market your business to consumers, you’re part of a growing trend. Business-to-consumer (B2C) marketers are now allocating 32 percent of their total marketing budgets to content marketing efforts, up from 25 percent last year, according to a survey by the Content Marketing Institute and MarketingProfs. But simply throwing content at
Don’t Publish Content Unless You Do This First Read More »
Ad4! Group has been featured in the new edition of Progress Bank’s Tools for Success magazine. Check out pages 12-13 for 10 Questions You Should Ask Before Branding or Re-Branding. Let Ad4! Group step you through your company brand audit. Contact us today!
Progress Bank’s Tools for Success Read More »
When we talk about Brand Strategy, usually the first issue we address is the visual, as the look of our brand to the eyes of others is crucial. But what about the SOUND of our brand?! Our ears play a massive role in brand identity. They’re right up there with our eyes. So what makes our ears
Sound That Sells: Creating A Conversion Point Through Sound Read More »
Branding has become the foremost way companies distinguish themselves. In fact, it is not limited to companies. People – such as actors and athletes – concern themselves with their “brand” to make sure their image and reputations are acceptable. Athletic teams at the professional and, even, college levels ensure their “brands” are unique and go
Brand X: Don’t get lost in the crowd Read More »
It’s not often that we open the curtain to reveal the Wizard. But as we focus on brand and brand development we thought it would be interesting and revealing to talk about how we get to the end. In other words, the process. We’re going to pull back the curtain with one of our favorite
Focus Physiotherapy: A Brand Study Read More »
There are hundreds of questions that we ask when doing a brand development project. We ask questions of the brand owners. We ask questions of the employees. We ask questions of the brand’s customers and vendors. People get tired of our questions before it all over. As I think about the branding process and some
10 Questions to Ask Before Branding Read More »
