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Marketing Strategy

Make Your Business More Competitive with Convenience

If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the …

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The Future is for Storytelling

What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better than those that don’t. Consumers love stories. We especially like underdog stories. The little guy …

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Building a Website with Your Customer In Mind

There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web …

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Is Your Business Prepared for a PR Crisis?

Last year, when Blue Bell Ice Cream was linked to 10 food-borne infections, including three deaths, the beloved ice cream company faced a public relations disaster. It was bad enough that Blue Bell’s products were recalled and swept off the shelves of stores across the country. But the brand also suffered because of the company’s …

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Social Media: From Persuasion to Engagement

It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique …

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Quit Selling: Networking for Introverts

Networking is one of the activities that all business people have to do from time-to-time. Whether you attend a Chamber of Commerce ‘After Hours’ event, a speed dating lunch, or you actually meet someone new on an elevator, networking is key new business development in most industries. I am continually astonished by the numbers of …

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