There is a massive difference between having a “plan” and having a “strategy.” Do you know the difference? Here’s an illustration: You’re asked to host a last-minute dinner meeting tonight for a prospective client you have been courting for months. You’ve been waiting on this big break for months, and you’re sure that a successful evening will …
Strategy or Plan: Know the Difference in Four Minutes! Read More »
If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the …
Make Your Business More Competitive with Convenience Read More »
What story does your brand tell? We’ve talked about promoting your brand by telling your story, your way. The future is for brand storytelling. Brands that do a better job of communicating their brand promise through stories will perform better than those that don’t. Consumers love stories. We especially like underdog stories. The little guy …
The following strategies are based on research created to assist with the success of small businesses in 2017. If you have questions, feel free to contact us and let Ad4! make 2017 your best year yet! Mobile Mobile has overtaken desktop in usage and search over the past couple years. Because of this, there was a …
There’s an old saying: “You can’t judge a book by its cover.” In today’s marketplace and society, we can modify that to “You can’t judge a business by its website.” While that may be the case in some instances, people do judge businesses by their websites. And, unfortunately, to a lot of business owners, web …
So, you have your brand and are ready to line up customers and clients. The website is up and running and a marketing strategy is ready for you. However, there is one more crucial element to help reel in the next business opportunity. Content. It’s the lifeblood of marketing. Or, rather, one definition of content refers to …
Ever see a TV commercial where the speaking voice just turns you off? That jarring voice makes the product seem unappealing, right? As the consumer, it’s not a big deal; but as a business owner, you’ll quickly learn that having a bad voice-over can seriously damage the effectiveness of your ad. When the person that …
Last year, when Blue Bell Ice Cream was linked to 10 food-borne infections, including three deaths, the beloved ice cream company faced a public relations disaster. It was bad enough that Blue Bell’s products were recalled and swept off the shelves of stores across the country. But the brand also suffered because of the company’s …
It’s my Mother-In-Law’s birthday. She’s that sticky-sweet type, so she’s easy to shop for, but of course I want to get her something good. There’s a Tuesday Mornings not far from my house, and I’ll be in the vicinity of a Target sometime this week, but that’s not where I’m headed. I’m going to my favorite antique …
I have been involved with the Boy Scouts for many years. While I’m not currently doing any scouting, I was a Cub Scout, Webelo and Boy Scout as a kid. As an adult, I was an adult volunteer, Assistant Scoutmaster of a Troop in Ohio and started a Cub Scout pack in Georgia. One of …
What Marketers Can Learn From ‘The Boy Scout Motto’ Read More »
