Are You A Strategist? Find Out in Two Minutes. As a business leader, does your company have a solid, long-term aim, or do you simply take things as they come? Are you proactive in insisting on a more satisfactory experience for your client with a personal touch, or are you more of the passive type? […]
Are You A Strategist? Find Out in Two Minutes. Read More »
There is a massive difference between having a “plan” and having a “strategy.” Do you know the difference? Here’s an illustration: You’re asked to host a last-minute dinner meeting tonight for a prospective client you have been courting for months. You’ve been waiting on this big break for months, and you’re sure that a successful evening will
Strategy or Plan: Know the Difference in Four Minutes! Read More »
We all do it. As business owners, we can all get caught up in running a business and look up one day to find that our right-hand man or woman has found a better offer. A lot of the time, his or her decision has spawned from a life-change like marriage or relocation. Other times,
What Your Employee Wants Almost as Bad as a Raise Read More »
If you are looking to give your company an edge over your competition, the first thing you should do is find out how you can make your service more convenient. Large companies like Amazon, Redbox or even Publix have gotten extremely creative in making the purchasing process easier for the customers. And based on the
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Marketing use to be a steady uphill battle for many startups and small businesses, but all that has changed with the internet and social media. Don’t get me wrong, it is still a battle, however, digital marketing has made the mission of establishing a presence less daunting. People may argue that it “levels the playing field” by giving smaller
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ROI, or Return on Investment, is THE measure of effectiveness for advertising campaigns. Ad4! is blessed is lots of great clients, and one of our favorites is AMG, Audiology Management Group, Inc. The Audiology Management Group is an ENT member group designed to help make hearing clinics successful. Their High-Performance Clinic (HPC) model was developed after
ROI: An AMG Case Study Read More »
The final part of more effective media buying consists of 3 steps. Step One: Situation Analysis. Who/what is your competition? How do their products compare to yours? What makes your accounts and services stand out? Who is your target market? Where can you reach your target market? Step Two: Advertising Analysis What results do
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Audience Measurement Tools: Media outlets use a variety of means to monitor the size and characteristics of their audience. Here’s an overview of the most common measurement tools. Broadcast Television. ACNielsen is the major research company for broadcast television audience measurement. It assembles a “representative” sample of viewers and asks them to keep a
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There’s No One Right Answer Which is a better advertising buy: radio or television? How many times should an ad appear in the newspaper? How long should an advertising campaign last? These are questions marketers must ask. Unfortunately, there is no one right answer. What Are Marketers to Do? Placing advertising buys has become such
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Advertising your business is more than selecting a network or radio station that you like. Actually, that’s not where you start at all. Successful advertising campaigns start with research. I know, that’s not what you wanted to hear! At the 50,000 foot level, buying media to advertise your business seems pretty simple. Find the outlet
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